Why we keep moving?

4 steps to starting a successful movement

Let’s take a look back at the actual steps that happened in this sequence. 

1. The shirtless guy was fearlessly confident in his idea: He makes the first crucial move by standing out from the crowd with the guts to handle whatever ridicule he might face. A leader in marketing or business must have the same mindset when getting their “great idea” to take off. 
2. The first follower joined in: Sivers explains that the first person to follow a leader is actually displaying an underrated form of leadership. He goes on to say that “Leadership is over-glorified. It’s really the first follower who transformed the lone nut into a leader.” In business or marketing, these individuals are usually called early-adopters or influencers. 
3. Followers were treated as equals: This is huge. By embracing the first few followers and treating them as equals, they’ll continue to follow you because they trust you, and others will notice and feel more comfortable joining in. Consider how important this is when building a brand, or what this boosted word-of-mouth can do for your business goals. 
4. People who aren’t participating now look crazy: By the end, so many people have joined in on the dancing that those who are sitting down look out of place. At this point, they might just join in out of embarrassment or so they don’t miss out on what’s now the “cool thing to do.” Remember how ridiculous Snuggies seemed when they first came out? 30 million units sold and over $500 million in gross sales later, that product was able to go from “cheesy” to “trendy” because it started a movement and caused everyone to want one. 

Turning that dance into a movement took a mere two-minutes to pull off. I must say, shirtless guy, I’m impressed.