Why we keep moving?
4 steps to starting a successful movement Let’s take a look back at the actual steps that happened in this sequence. The shirtless guy was fearlessly confident in his idea: He makes the first crucial move by standing out from the crowd with the guts to handle whatever ridicule he might face. A leader in marketing or business must have the same mindset when getting their “great idea” to take off. The first follower joined in: Sivers explains that the first person to follow a leader is actually displaying an underrated form of leadership. He goes on to say that “Leadership is over-glorified. It’s really the first follower who transformed the lone nut into a leader.” In business or marketing, these individuals are usually called early-adopters or influencers. Followers were treated as equals : This is huge. By embracing the first few followers and treating them as equals, they’ll continue to follow you because they trust you, and others will notice a...